How to Make Printables and Stand Out {In a Crowded Market}

So you wanna make printables that will knock the socks off your audience and won’t go un-noticed in a crowded market? I totally get it! I’m in the same boat!

But what do you do when you feel like everybody and their brother is making the same thing you want to? Especially if others are giving their products away for free.

The neat things is, there are some easy ways to stand out amongst the crowd. Let’s take a look…

It’s so tempting to feel like there’s no room on the internet for you. Once you look around, you might feel like there’s not need for you to create your products. But I want to ask you get rid of that thinking!

There is room for you! You just have to find your audience. When you do find your tribe, they won’t care if a hundred other people are creating the same thing as you are, they’ll be in love with your printables! And if you keep them happy, they’ll keep coming back for more!

Having said that, it’s important that you know exactly who you’re serving. You need to learn the ins and outs of your niche and what your tribe is looking for. Then stay within your niche.

One thing that always comes to mind as a bad example is the way that Family Video is suddenly selling CBD products. WHATT??? I do not understand how movies and all natural remedies go together. In my opinion, Family Video is grasping at straws to reach more people.

However, since they’re trying to reach too many people, and such a wide variety, they are likely not gonna reach anybody. It might work for a while, but eventually it will die off.

Now, why do I mention this silly scenario, because it’s exactly what people try to do on their blogs, and it couldn’t be more ineffective.

Figure out what your niche wants and likes, create products that serve your audience and helps them solve problems, and then sit back and watch as your revenue soars!

We’ve hit it before, but we must talk about it again! If you aren’t solving your audience’s problems (with the exception of art printables) then you won’t develop a tribe of raving fans who keep coming back for more.

Talk to your audience. Poll them. Ask them questions. Hang out where they are. Get in Facebook groups. Search high and low for the problems they’re having and then solve their problems.

One great way to figure out what problems your audience is having is go into the Facebook groups where your audience hangs out and then use the search function within that group. Search for keywords such as, “help”, “I’m struggling with”, “I’m not sure how to”, and so on. Read the questions, and then make printables to solve their problems!

If you want to stand out in a crowded market, then you’ll need to be consistently creating printables. Think about it…aren’t you excited when your favorite brand comes out with something new? I know I am!

So keep your audience excited about what you’re creating by bringing something new consistently. This will give you an edge over your competitors!

When you’re first starting out with printables, there is a great temptation to copy what others are doing in an attempt to be competitive. I would challenge you instead, to be different.

Being different is what really attracts people. They don’t want more of the same old, same old. You have the unique opportunity to be different.

But how?

Dig down deep and think about ways that you can set your products apart. Do you have a certain color scheme no one else uses? A certain style? Can you add a ton more pages to a binder than others would? Customer support?

Do whatever you can to make your brand different.

There are no Chick Filet restaurants in my part of the country. Therefore, I had never had the opportunity to eat at one until our family took a trip to Florida.

I had been told that Chick Filet was worth the drive and we were excited to try it out! Imagine our surprise when we were greeted at the door by a friendly restaurant attendant, the door held wide open, and then ushered inside. I felt like we were at a five star restaurant. It was different than anything I had ever experienced in the realm of fast-food. In fact, I had to glance up at the sign to make sure we were in the right place!

Now why would Chick Filet go to all the trouble to hire friendly greeters to welcome us at the door? I mean, no other fast food restaurant does that…and that is exactly my point!

Chick Filet is using what is called a unique selling point. They are doing something that no other fast food restaurant is doing, and they are making out tremendously for it!

What is your unique selling point? What do you do that’s different than your competitors? If you don’t know, take the time to figure it out!

This week as you go through your days, take the time to observe other businesses. What do you notice? Do any businesses have a USP? What is it? How could you follow their examples in your own business?

When you know what you do to help others, people will be naturally attracted to you. Why? Because they have a problem that you know how to solve! Are you sensing the pattern? Your customers have a problem, and you fix it!

Now bring it a step further and clearly define what you do to help others into one succinct statement.

Wanna hear mine? You may have already heard it, since you’re here to fix the problem of not knowing how to create or market printables. Alright, here we go:

After reading that, do you have any question what I do?

Your “I help” statement should follow this same formula. Feel free to use mine as a template.

I help _____________ to _____________ by ______________ so that they can _____________.

Simple enough!

Once you develop your “I help” statement, it’s time to share it! Post it everywhere you can — on your blog, on your social media, on your business cards (if you have them) and so on!

It’s sad to say, but simply by being kind and considerate, you can set yourself apart in a crowded market. Unbelievable, right??

Whenever you have interaction with your customers, go overboard to show kindness. If your customer has a question or concern, be patient and show compassion. If your customer has a problem, seek to resolve it immediately — even if it means money out of your pocket.

Don’t worry about everything being fair. (I’m not suggesting you let people scam you.) My dad is a painting contractor and I have seen him go above and beyond the normal limits to make a customer happy, sometimes even swallowing the cost of something he knows isn’t his fault in order to be kind.

You know what, he has a very successful business and people love him! And…they keep coming back for more!

Check out my secret to creating Printables that stand out in a crowded market…